21.8.2017
EN
Official Journal of the European Union
C 277/37
Judgment of the General Court of 5 July 2017 — Allstate Insurance v EUIPO (DRIVEWISE)
(Case T-3/16) (1)
((EU trade mark - Application for registration of the EU word mark DRIVEWISE - Absolute ground for refusal - Descriptive character - No distinctive character - Article 7(1)(b) and (c) and 7(2) of Regulation (EC) No 207/2009 - Article 75 of Regulation No 207/2009))
(2017/C 277/54)
Language of the case: English
Parties
Applicant: Allstate Insurance Company (Northfield, Illinois, United States) (represented by: G. Würtenberger and N. Martzivanou, lawyers)
Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral and K. Doherty, acting as Agents)
Re:
Action brought against the decision of the Second Board of Appeal of EUIPO of 8 October 2015 (Case R 956/2015-2), relating to an application for registration of the word sign DRIVEWISE as an EU trade mark.
Operative part of the judgment
The General Court:
1.
Dismisses the action;
2.
Orders Allstate Insurance Company to pay the costs.
(1) OJ C 78, 29.2.2016.