24.4.2017
EN
Official Journal of the European Union
C 129/19
Judgment of the General Court of 9 March 2017 — Puma v EUIPO (FOREVER FASTER)
(Case T-104/16) (1)
((EU trade mark - International registration designating the European Union - Word mark FOREVER FASTER - Mark consisting of an advertising slogan - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 - Equal treatment - Principle of sound administration))
(2017/C 129/31)
Language of the case: English
Parties
Applicant: Puma SE (Herzogenaurach, Germany) (represented by: M. Schunke, lawyer)
Defendant: European Union Intellectual Property Office (represented by: H. O’Neill and K. Sidat Humphreys, acting as Agents)
Re:
Action brought against the decision of the First Board of Appeal of EUIPO of 7 January 2016 (Case R 770/2015-1) relating to the international registration designating the European Union in respect of the word mark FOREVER FASTER.
Operative part of the judgment
The Court:
1.
Dismisses the action;
2.
Orders Puma SE to pay the costs.
(1) OJ C 165, 10.5.2016, p. 16.