29.1.2018
EN
Official Journal of the European Union
C 32/28
Judgment of the General Court of 7 December 2017 — Colgate-Palmolive v EUIPO (360o)
(Case T-333/16) (1)
((EU trade mark - Application for the EU figurative mark 360o - Absolute grounds for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) - Distinctive character acquired through use - Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001)))
(2018/C 032/37)
Language of the case: English
Parties
Applicant: Colgate-Palmolive Co. (New York, New York, United States) (represented by: M. Zintler and A. Stolz, lawyers)
Defendant: European Union Intellectual Property Office (represented by: M. Rajh, acting as Agent)
Re:
Action brought against the decision of the Fourth Board of Appeal of EUIPO of 14 April 2016 (Case R 2287/2015-4), concerning an application for registration of the figurative sign 360o as an EU trade mark.
Operative part of the judgment
The Court:
1.
Dismisses the action;
2.
Orders Colgate-Palmolive Co. to pay the costs.
(1) OJ C 296, 16.8.2016.