10.10.2016
EN
Official Journal of the European Union
C 371/11
Action brought on 27 July 2016 — Maximum Play v EUIPO (MAXPLAY)
(Case T-400/16)
(2016/C 371/13)
Language of the case: English
Parties
Applicant: Maximum Play, Inc. (San Francisco, California, United States) (represented by: M. Graf, lawyer)
Defendant: European Union Intellectual Property Office (EUIPO)
Details of the proceedings before EUIPO
Trade mark at issue: EU word mark ‘MAXPLAY’ — Application for registration No 14 047 963
Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 26 May 2016 in Case R 2273/2015-4
Form of order sought
The applicant claims that the Court should:
—
annul the contested decision;
—
order EUIPO to pay the costs.
Pleas in law
—
Infringement of Articles 7(1)(b) and 7(1)(c) of Regulation No 207/2009.
—
Failure to take into account properly previous European Union trade mark and national registrations as well as a national application.
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