22.1.2018
EN
Official Journal of the European Union
C 22/40
Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY)
(Case T-50/17) (1)
((EU trade mark - Application for EU word mark TO CREATE REALITY - Trade mark consisting in an advertising slogan - Absolute ground for refusal - Lack of distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001]))
(2018/C 022/55)
Language of the case: German
Parties
Applicant: Mackevision Medien Design GmbH Stuttgart (Stuttgart, Germany) (represented by: E. Stolz, U. Stelzenmüller and J. Weiser, lawyers)
Defendant: European Union Intellectual Property Office (represented by: A. Graul and S. Hanne, acting as Agents)
Re:
Action brought against the decision of the Fifth Board of Appeal of EUIPO of 20 December 2016 (Case R 995/2016-5) concerning an application for registration of the word sign TO CREATE REALITY as an EU trade mark.
Operative part of the judgment
The Court:
1.
Dismisses the action;
2.
Orders Mackevision Medien Design GmbH Stuttgart to pay the costs.
(1) OJ C 104, 3.4.2017.