18.3.2019
EN
Official Journal of the European Union
C 103/39
Judgment of the General Court of 31 January 2019 — DeepMind Technologies v EUIPO (STREAMS)
(Case T-97/18) (1)
((EU trade mark - Application for EU word mark STREAMS - Absolute grounds for refusal - Descriptive character - Article 7(1)(c) and 7(2) of Regulation (EU) 2017/1001 - Previous EUIPO practice))
(2019/C 103/51)
Language of the case: English
Parties
Applicant: DeepMind Technologies Ltd (London, United Kingdom) (represented by: T. St Quintin, Barrister, K. Gilbert and G. Lodge, Solicitors)
Defendant: European Union Intellectual Property Office (represented by: V. Ruzek and D. Walicka, and subsequently by V. Ruzek and H. O’Neill, acting as Agents)
Re:
Action brought against the decision of the First Board of Appeal of EUIPO of 27 November 2017 (Case R 35/2017-1), relating to an application for registration of the word sign STREAMS as an EU trade mark.
Operative part of the judgment
The Court:
1.
Dismisses the action;
2.
Orders DeepMind Technologies Ltd to pay the costs.
(1) OJ C 134, 16.4.2018.
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